About Us

Launched in June 2013, Over50choices.co.uk is an online comparison site specialising in later life planning for the over 50s age group, including; funeral planning, equity release, Wills, health, life and most general insurance products. We offer a wide range of personal finance products and utility services. Quite simply we give you 'choices'!

We are trusted members of the:

Equity Release Council

National Association of Funeral Directors

Our objective is to present simple, easy to read information and guides that help you put plans in place and make more informed financial decisions.

We are Independent, meaning that we are not owned by any corporate companies and offer products and services we believe can help make a difference.

In addition to our range of insurance, energy and financial products, we focus significantly on funeral planning; a subject we believe is of great importance.  We appreciate that although death is the one thing we all have in common; it is not a subject we like to talk about.  But by talking about it and taking time to put plans in place, you really can make life that little bit easier for those you care about, both financially and emotionally.

Our founder and Managing Director, Ashley Shepherd has 30 years financial services experience and created Over50choices following his fight with prostate cancer in 2010, inspiring him with his wife Claire to create a helpful source of information to people approaching later life or those who needed to put end of life planning plans in place.

Through their combined experience of over 50 years in financial services and more latterly life insurance and funeral plans for the over 50s, we can provide you with the widest funeral planning choices in the UK.  Whether you want information on arranging a funeral, making a will or personalising a funeral service, or you want to compare and buy a funeral plan, we can help you with it all.

We are proud to say that we are authorised by the Financial Conduct Authority (FCA) who regulate the financial services industry in the UK. This means that you can be sure we comply with their rules and guidance and that our customers are treated fairly. As an authorised company, we can not recommend or give advice on specific products but we can provide information to guide you through your options and help you make the right decision for you.

If you are looking for more guidance about specific products, some of our partners such as Hannah Insurance Services are authorised to give advice and are on hand to help. We will make it clear on our website where this service is available.

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We have been featured on:

BBC News guardian daily telegraph funeral plans over 50 life insurance high50 logo funeral plans

Did you find this information helpful?

We have become a recognised source of information for the Over 50s and our customers have given us the highest form of praise with their customer service ratings that you can see form our Trustpilot results here.

We work with

First Choice Health
Age Partnership

How this site works

Our aim is to provide you with clear and accurate information to help you research your chosen financial products and services. The material on this site is for general information only and does not constitute any form of advice or recommendation.

If a link has an * by it, it means it is an affiliated link to an insurance company or broker that may result in a payment to the site. Should you use the equity release calculator, speak to an Age Partnership adviser and take out a plan out using their services, we receive a commission, however this will not affect the price you pay.

Also, from time to time you may see advertisements from third party companies who pay us a fee to advertise their services on our site.

None of the above arrangements constitute advice or recommendations, as other products and companies are available. You should always obtain independent, professional advice for your own situation.

The information provided on this site is accurate at the date of publication, occasionally however, things will change before we have had the opportunity to update them, so please do check. Always do your own research and take independent advice.

We do not investigate the solvency of any company mentioned on our website and are not responsible for the content on websites we link to.

Over50choices is an independent company and regulated by the FCA (No.594280) for insurance products only and a member of the Equity Release Council.